Lily AI
Led product strategy and design execution for an AI-powered content management platform, delivering demo-ready and engineering-ready workflows. Structured foundational product experiences for core marketer personas, creating strategic assets for sales, clarity for engineering, and proof points for customer conversations.
The Challenge
Understanding the key problems that needed to be solved
Foundational Gaps
Platform lacked cohesive product strategy and clear workflows for core marketer personas, hindering sales demos and customer validation.
Engineering Clarity
No structured PRDs, information architecture, or design specifications, creating uncertainty about what to build next.
Market Positioning
Needed strategic differentiation and demo-ready assets to accelerate trust, retention, and market positioning.
My Approach
The design process and methodology that guided this project
Product Strategy Foundation
Structured and narrativized all product experiences for core marketer personas. Framed core product flows tied to Lily's AI offering.
PRDs & Information Architecture
Authored comprehensive PRDs, diagnostics, and IA restructuring to connect vision with execution, giving engineering clear direction and prioritization.
Design Execution in Code
Delivered complete design execution directly in React/TypeScript. This enabled the team to iterate quickly and gather customer feedback to double down on the most valuable workflows.
Demo-Ready Prototypes
Created fully functional prototypes ready for sales demos, customer validation, and engineering build, accelerating go-to-market velocity.
Results and Impact
The specific features and solutions designed and delivered
Strategic Ammunition for Sales
Delivered demo-ready prototypes and narratives that gave Lily strategic assets for customer conversations, accelerating trust and market differentiation.
Engineering Clarity & Velocity
Turned foundational gaps into engineering-ready workflows with PRDs, IA, and design specs—enabling the team to move fast with confidence.
Customer Retention Foundation
Workflow analysis designed to increase transparency and trust, helping retain and renew customers by showing clear value.
Revamped Information Architecture
Complete IA clean-up with before/after clarity positioned Lily to win high-quality accounts and make sales demos sharper and more compelling.
5 Core Product Flows
Delivered Meta Copy Flow, Glassbox, Automations, Insights, and Product Catalog—all ready for demos, engineering build, and customer validation.
Fast Feedback Loop Enabled
With this foundation in place, engineering can iterate quickly and gather customer feedback to double down on the most valuable workflows.
Key Insight
In 8 weeks, I turned foundational product gaps into demo-ready, engineering-ready workflows—giving Lily strategic ammunition for sales, clarity for engineering, and proof points for customer conversations. This foundation positioned Lily to accelerate trust, retention, and market differentiation, enabling the team to move fast and gather customer feedback to double down on the most valuable workflows.