Renovate America Case Study
Transitioning HERO from a pure B2B model to a hybrid B2C + contractor ecosystem required both strategic product vision and careful execution. By redesigning…
Led the transformation of Renovate America's HERO Program from a B2B to a B2C model, redesigning the core user experience to better serve homeowners seeking clean energy financing. Redesigned core business drivers, including financing applications and contractor search features. The HERO Program represented a groundbreaking approach to financing energy-efficient and renewable energy home improvements. The goal was to remove financial barriers to energy-efficient home upgrades.
Tags
- Product Design
- clean energy