Renovate America Case Study
Transitioning HERO from a pure B2B model to a hybrid B2C + contractor ecosystem required both strategic product vision and careful execution. By redesigning…
Financing a solar install or a new HVAC system through a property-assessed program is a complicated purchase, and Renovate America's HERO Program routed all of it through contractors. Homeowners had no direct way in and little visibility into terms or eligibility. I led the shift from that contractor-led model to a consumer product, redesigning the financing application and contractor search so homeowners could understand and access financing themselves, and so contractors got better tools for the customers they brought in.
Tags
- Product Design
- clean energy