Vishal Iyer

MapQuest

mapquest promo

Project

MapQuest was an iconic brand with well received mobile and desktop applications, and 30 million users. It was however facing significant headwinds from Google and Apple (who had budgets that ran many times over, without the need to be profitable).

I worked on a product vision to support a pivot for Mapquest from a driving directions utility to a complete life cycle travel destination with components including inspiration, discovery, trip planning and booking. This was a business plan to attract new people, but it had to done without disrupting the experience for current users.

I worked closely with the Business team to understand the economics of multitude of monetization techniques, and came up with a cohesive product strategy that effectively bought the different components of the experience together.

URL

MapQuest

Role

I was the product architect for this initiative. I later worked on the search for an API partner by drafting product requirements for the integration.

Project Period

Aug 2012 - Mar 2013

Home

mapquest home

Driving Directions

driving directions

Collections Home

collections home

Collection

collection

Sponsored Collection

sponsored collection

Place

collection

Booking

booking

Product Architecture

product architecture


© 2015 Vishal Iyer • Colophon