Vishal Iyer

CustomInk Design Lab

customink design lab promo


The Design Lab is at the heart of CustomInk's online experience. This is where users spend a majority of their time on the website as they create custom designs for groups and occasions that are important to them. Over 100,000 designs are saved in the Design Lab every week, The Design Lab has been an integral part of printing over 50 million custom products since 2000.

Not only does the Design Lab allow users to create their custom designs, it also has to help them navigate the complexity of the many options and constraints of the physical printing process.

We’d made incremental improvements to the product over the years, but it was time for an overhaul. The goal of this project was to modernize the design experience and make it more engaging, fun and easy to design custom products. We did significant user research, conceptualization and prototyping to create a product framework that we are currently building iteratively.


CustomInk Design Lab (Old product)


I led the design team, collaborating closely with the product and technology teams to conduct user research and conceptualization. I also managed the selection process of partnering with an external agency for this project.

Project Period

May 2014 - Oct 2014

User Research Notes

user research notes

Organizing Research Notes

organizing research notes

Journey Mapping

journey mapping





More Sketching

more sketching

© 2015 Vishal Iyer • Colophon